You may remember Eatenbybears from last year’s Pick for the Picnic competition where they beat off some very talented rivals to secure a slot at Electric Picnic 2011. Fast forward a year and the Belfast chaps have just thrown out this cracking new single with a pineapple/bongo/beach led video to accompany it. Mightily impressive and as catchy a summer tune as you’re likely to hear in the coming months.
‘Simple As Hell’ is out now and can be purchased it now from Bandcamp.
The video was filmed and produced by House11 Productions.